WITH 25 YEARS OF EXPERTISE ROOTED IN THE ACTION SPORTS INDUSTRY, ASP PR AGENCY HAVE EVOLVED INTO A CONSUMER-FOCUSED PR AGENCY WORKING ACROSS FASHION, LIFESTYLE AND SPORT, FROM ESTABLISHED KEY PLAYERS TO NICHE, HIGH-POTENTIAL PROJECTS. AT THE CORE OF OUR APPROACH IS THE DESIGN AND EXECUTION OF PR, INFLUENCE AND COMMUNICATION STRATEGIES THAT ELEVATE BRANDS, ORGANIZATIONS, ATHLETES, EVENTS AND PRODUCTS ACROSS THE RIGHT MEDIA ECOSYSTEMS, CREATING MEANINGFUL, CREDIBLE AND LASTING IMPACT.
PAIRED WITH A SHARP UNDERSTANDING OF TRENDS, CULTURAL AND STYLE AND A CROSS-DISCIPLINARY APPROACH, WE TRANSFORM MESSAGES, HUMAN STORIES, MOMENTS AND TECHNICAL INNOVATIONS INTO POWERFUL NARRATIVES THAT ALIGN WITH TOPICS THAT MATTER AND DISRUPT. THE GOAL? BE SEAMLESSLY INTEGRATED INTO HIGH-CREDIBILITY EDITORIAL CONTEXTS, REINFORCING BOTH AWARENESS AND DESIRABILITY TO CREATE ICONIC CONTENT, TURNING VISIBILITY INTO INFLUENCE, AND INFLUENCE INTO LASTING VALUE.
WE DON’T BELIEVE IN ONE-SIZE-FITS-ALL SOLUTIONS: EVERY COLLABORATION IS SHAPED WITH PRECISION, INTUITION AND PURPOSE: WE VALUE PROXIMITY AND TRUST BUT MOVE FAST AND DARE TO THINK DIFFERENTLY. THIS ALLOWS US TO CRAFT CUSTOM-MADE STRATEGIES THAT RESPECT EACH CLIENT’S DNA, AMBITIONS AND MARKETS, WHILE DELIVERING MEASURABLE IMPACT ACROSS THE RIGHT AUDIENCES.
WHO
EVERY DAY, OUR TEAM OF TALENTS CONNECT BRANDS WITH CURATORS WHO ACTUALLY MOVE CULTURE: JOURNALISTS, EDITORS, CREATORS, DESIGNERS, STYLISTS, CURATORS AND CORE ATHLETES EMBEDDED IN THE MOST FORWARD-THINKING ECOSYSTEMS. OUR APPROACH IS PRECISE, SELECTIVE AND HUMAN-LED: EVERY PROFILE IS HANDPICKED, ANALYZED FOR CREATIVE SIGNATURE, POINT OF VIEW AND CREDIBILITY. WE ALIGN THE RIGHT VOICES WITH THE RIGHT BRANDS, SHAPING OUTREACH, TONE AND ACTIVATION TO FIT EACH COMMUNITY, NEVER THE OTHER WAY AROUND. THE RESULT: AUTHENTIC VISIBILITY, CULTURAL RELEVANCE AND BRAND PREFERENCE THAT LASTS.
WE ARE
PR AGENCY SPORTS PARIS
WE DON’T CHASE TRENDS: WE READ THE SIGNALS BEFORE THEY SURFACE. FOR OVER TWO DECADES, WE HAVE BUILT AND NOURISHED A TRUSTED NETWORK OF CULTURAL CATALYSTS: KEY VOICES, EMERGING COMMUNITIES AND MICRO-SCENES ACROSS URBAN CULTURE AND THE WIDER OUTDOOR WORLD. THIS PLACES US EXACTLY WHERE INFLUENCE IS BORN.
WHAT
WE DO
PRESS RELATIONS
[ 01 ]
Showroom, Brand storytelling, Product placement, Athlete promotion, Footage distribution, Crisis communication, Media planning & paid activations
INFLUENCE
[ 02 ]
Casting, Campaign Briefing, Contracting, Paid Amplification, Product Seeding
BRAND STRATEGY
[ 03 ]
Communications & Integrated Marketing Strategy, Market & Consumer Research, Audience Profiling & Insights, Brand Positioning & Narrative
EVENTS
[ 04 ]
Conceptualization, Logistics, Invitation
THEY
TRUST US
OUR
REFERENCES
LATEST
PROJECTS
Paris Fashion Week Dinner & Party
Client: Oakley
Ask: Celebrate the brand's 50Y birthday with a SS26 collection preview
Services: Brand strategy, event production, PR, influence
Reach: 1,6M across social media and event coverage
Coverage: 26 media placements
Attendees: +200 influential guests
The Speed Project Community Run
Client: icebreaker
Ask: Create running social content for brand's owned channels
Services: Influence, community marketing
Reach: 246K
Coverage: 34 contents
Attendees: +10 influential runners
Launching Party
Client: Hypecult'
Ask: Create excitement around the launch of Hypecult' platform
Services: Brand strategy, event production, media, influence
Reach: 650K
Coverage: 125 contents
Attendees: +50 influential guests
Alpine Academy
Client: Arc'teryx
Ask: Gather all brand lovers in Chamonix around a program of sports and cultural activities
Services: Media, influence
Reach: 350K
Coverage: 56 contents
Attendees: 15 influential guests
Launching Party
Client: Flying Flea
Ask: Create excitement around the launch of the brand in France at Ecole Duperré, Paris, highlighting the motorbike, specially redesigned by design students
Services: Brand strategy, event production, media, influence
Reach: 2,3M
Coverage: 122 contents
Attendees: 67 influential guests
Paris Fashion Week Lunch
Client: Dickies
Ask: Introduce SS26 collection to KOLs with a focus on 247 pants
Services: Brand strategy, event production, media, influence
Reach: 450K
Coverage: 46 contents
Attendees: 15 influential guests
LET'S KEEP
20 rue Léon Jouhaux
75010 Paris, France
184 rue de Bielle
40150 Soorts-Hossegor, France
+33 1 84 17 82 86
